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Google’s ads biz gets boost from World Cup hype, Gemini improvements
Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.
5 tips for building an effective brand presence on LinkedIn
A look at some of the best ways for marketers to maximize their presence on the professional social network, which has had a resurgence of late.
LinkedIn Highlights Reach and Promotional Potential for Brands [Infographic]
An overview of the latest performance data from LinkedIn.
Pinterest Shares Tips on How to Build Your Pin Community
Some more tips from the Pinterest tea, on how to maximize your in-app presence.
How to add HTML embed codes to your website [quick tip]
As a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about promoting your social presence...
What Is Google AI Mode? — Whiteboard Friday
In this week’s episode of Whiteboard Friday, Tom introduces us to Google's AI Mode, a new tab in Search that offers a conversational, ChatGPT-like...
Instagram Explore: How to reach a wider audience in 2025
The Instagram Explore page is an array of public photos, videos, Reels, and Stories chosen uniquely for each user from accounts they don’t follow,...
How to post on Instagram from PC or desktop in 2025
While Instagram’s mobile app offers a few editing tools for publishing posts, sometimes it’s just easier to use a bigger screen and keyboard for...
2025 TikTok UK statistics: Growth, demographics & engagement
TikTok’s popularity in the UK is exploding—and it’s not just Gen Z anymore. With an increasingly diverse user base and a unique style of content...
How I grew my Substack by 7,000% in less than 3 years without burning out
The newsletter platform and social media site, Substack, has become one of the hottest spaces for online creators—and now brands and celebrities are...
Condé Nast marketing leader shares her framework for destroying your imposter syndrome
When I spoke to this week’s master in marketing, I was surprised at how seamlessly she had combined her two professional loves, digital marketing...