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Meta glasses face more challenges

Sales are strong but customer misuse has prompted bans, restrictions and a new market of apps that will alert people when camera-equipped devices are nearby.

Instagram stresses the importance of captions

The platform offered guidance on what makes text compelling and said creators should aim to tell a story or offer useful information.

Will Meta be found guilty of driving social media addiction?

A high-profile case in the U.S. got underway last week and the company may be on the hook for as much as $1 trillion in damages, but questions linger.

Claude Skills for SEO and Marketing: What They Are and How to Use Them

It pulls the article and generates three to five distinct LinkedIn posts. Before that, every LinkedIn post started the same way. I’d re-explain the voice rules. The fold-line rule. The hook patterns I like, the ones I don’t. The example…Read more ›

On-Page AEO: 4 Writing Frameworks for Better AI Visibility

Dan Petrovic wrote a great article explaining why human-friendly content is AI-friendly content. In a nutshell, there is a striking parallel between how people and AI models process text information: we both try to glean meaning from long text without…Read more ›

Zappi’s CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and more

“I tried using AI for our marketing content, but it just doesn't sound like us.” I hear this constantly from marketing leaders who've experimented...

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