Ampli.fy
Why brands need a unified social and media intelligence strategy
Tracking brand conversations used to mean monitoring major social networks and news sites. Now the surface area includes TikTok trends, AI-generated articles, subreddits, podcasts, decentralized networks, forum communities…the list goes on. Each one is a place where...
Gap Inc. opens creator program to employees
Corporate, distribution and store staff can now apply to be influencers for the retailer’s brand portfolio, almost a year after the program’s launch.
Snapchat’s Facing Some Major Challenges Based on its Q2 Performance Numbers
The latest performance report from Snapchat includes some notes of concern.
Meta Adds More AI Assistance Tools to Power VR Creation
The next stage of VR creation is taking shape.
TikTok Breaks Live-Stream Record with Tomorrowland 2025 Broadcast
Another positive step for the growth of TikTok’s live-stream content.
Meta Launches Updated Scam Activity Alerts in WhatsApp
The new alerts aim to raise awareness of scam center activity.
TikTok Launches Donation Sticker to Support MrBeast’s ‘Team Water’ Initiative
The project aims to raise $40 million for sustainable water projects.
How to reduce marketing tool sprawl without losing the functionality you need
Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available,...
A Look at Meta’s ‘Value Rules’ for Specific Ad Targeting Approaches
You may have noticed ‘Value Rules’ appear as a new option in your Meta ads setup.
The Difference Between Search Engine Optimization and Generative AI Optimization [Infographic]
As AI chatbots eat into search traffic, it’s worth considering how that impacts SEO.
Instagram Outlines Updated Performance Metrics, Including Audience Growth Indicators
Some updated insights from IG, which could help you grow your audience.