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Pinterest updates ad relevance
The platform is using offline activity and additional integrated data points to predict potential user interest in Promoted Pins.
6 generative engine optimization benefits every marketer should know
You’ve seen it with your own eyes, reader. The way buyers discover brands is changing faster than most marketing teams realize. But the audience isn’t quite disappearing. It is, however, moving to a channel where your brand is either cited in the answer or is entirely...
Instagram Adds New Teleprompter Tool to Edits
Edits has also added new insights and overlay options.
X Announces New Partnership with Polymarket to Forecast Market Trends
The deal will see X share real-time market insights with Polymarket.
TikTok Will Now Enable Advertisers to Measure the Carbon Emissions of Their Campaigns
The initiative aims to help advertisers maintain awareness of environmental impacts.
How to measure your Facebook marketing ROI
Reaching billions every day, Facebook remains the most widely used social network worldwide, even amid evolving algorithms and the rise of new...
YouTube Adds Integrated Promote Option, Alternate Thumbnails for Different Regions
YouTube's also looking to highlight new posts to your Shorts viewers.
Report Shows That YouTube Contributed $55 Billion to the US Economy in 2024
The latest report from Oxford Economics highlights how YouTube is helping creators earn money.
LinkedIn Shares Insights into How to Build a B2B Brand
LinkedIn's latest report provides some key notes on effective B2B brand building.
Snapchat Partners with McDonald’s to Promote Snapchat+ Membership
Users of the McDonald's app will be able to exchange McDonald's points for a Snapchat+ subscription.
Threads Launches Initial Test of Integrated DMs
Meta's decided to give Threads users their own messaging option after all.