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Thought leadership remains highly valuable for B2B buyers

A new report from Edelman examining content on LinkedIn found that brands value professional insight and experience from other professionals.

LinkedIn tests frequent viewer feature

Premium users already see who views their profile, but the platform may also soon show how often someone stops by, according to Wired.

Elon Musk’s Grok AI faces legal challenges over nudification

Multiple plaintiffs allege that the chatbot is directly responsible for creating naked images based on photos taken of them as children, per Bloomberg.

How AEO drives higher-intent site visitors than other channels

Answer engine optimization (AEO) is the practice of creating content for AI like ChatGPT, Claude, and Gemini to reference in their outputs. AI-referred traffic is small but growing fast and has an outsized impact on conversions. Traffic from AEO makes up less than 1%...

Vibe Coding for Marketers: A Beginner’s Guide

Canva made this painfully clear: they gave 5,000 employees a full week to explore AI, and most couldn’t figure out how to start. No surprise there, most vibe-coding tools expect you to manage files, wrangle a terminal, and deploy to…Read more ›

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