Ampli.fy

Thought leadership remains highly valuable for B2B buyers

A new report from Edelman examining content on LinkedIn found that brands value professional insight and experience from other professionals.

LinkedIn tests frequent viewer feature

Premium users already see who views their profile, but the platform may also soon show how often someone stops by, according to Wired.

Elon Musk’s Grok AI faces legal challenges over nudification

Multiple plaintiffs allege that the chatbot is directly responsible for creating naked images based on photos taken of them as children, per Bloomberg.

HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?

AI search is no longer a niche experiment. According to HubSpot’s own research, 42% of buyers now use AI search as part of their evaluation process — and it’s the top predictor of purchase intent. Brands that show up in those answers earn the conversation before a...

What is a CRM data model? Objects and relationships

At some point after a CRM goes live, someone pulls a pipeline report and the numbers don’t add up. Marketing and sales end up using different definitions for the same term. A new integration breaks three sales pipeline reports that nobody knew shared the same data...

Here’s how to prove marketing’s pipeline value & revenue impact to your CFO

Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement — excuse the stars...

Buyer persona essentials: My top tips & examples to inspire yours

As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store that I've never heard of before. It felt completely...