Ampli.fy
Kia takes a Reddit staple for a spin during WNBA All-Star Weekend
The brand’s AMA featured a claw machine of preselected questions answered live on video and generated 61,000 views in 72 hours.
HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?
AI search is no longer a niche experiment. According to HubSpot’s own research, 42% of buyers now use AI search as part of their evaluation process — and it’s the top predictor of purchase intent. Brands that show up in those answers earn the conversation before a...
LinkedIn Adds More Post-Level Analytics Updates
Some new post-level insights to help guide your LinkedIn strategy.
The easy formula to calculate true CAC across all your marketing channels
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30...
How To Speak the Language of Your Top SEO Stakeholders — Whiteboard Friday
Are your SEO proposals getting lost in translation? In this week’s episode of Whiteboard Friday, Helen discusses why traditional SEO language often...
How I do content research: Steps to follow (with examples)
With ChatGPT, anyone can create blog posts in seconds. But, just because you have copy doesn’t mean it's valuable. You need content research to make...
YouTube Adds Custom App Promotions for Shorts
New opportunities for Shorts creators to earn money from their content.
Edits Gets Updated Reels Insights, Safe Zone Mapping, and More
More features for Meta's video editing app.
Threads Adds Post Counter for Linked Updates
A handy addition for your longer threads.
The Development of AI Companions Could Lead to Significant Harms
With more apps looking to introduce AI tools for romantic connection, are we sure we've measured the potential risk?
WhatsApp Adds New Group Call Options
Some new tools to help you coordinate group chats.