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7 tips for marketing on YouTube
The Google-owned video platform is one of the most influential online channels as influencers and short-form content continue to dominate screens.
How influencer follower count affects audience expectations
The playbook for launching an influencer marketing campaign used to be straightforward: find the brand-relevant account with the most followers your budget could afford, write them a script and watch your impressions rise. That model doesn’t work anymore. As...
Craft your best brand voice: Expert tips, examples, and templates
Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as they go by.” What can you infer about the...
TikTok Enables Live-Streamers to Perform Specific Actions for Donations
Live-streamers can set up "Viewer Wishes" that they'll respond to on live streams.
TikTok Announces Finale of ‘Music on Stage’ Competition
TikTok continues to reinforce its connection to the music industry.
YouTube Launches ‘Effects Maker’ for Shorts, New Comment COntrols
The latest feature updates from YouTube.
TikTok Announces New Content Partnership With the ATP
The partnership will bring exclusive tennis content to the app.
Meta Rolls Out AI-Powered Audio Translations for Video
A new way to communicate with a different audience.
TikTok Adds ‘Campus Verification’ to Help College Students Connect
A new way for students to find friends on campus.
How to leverage nanoinfluencers to increase engagement and ROI
There’s more than one way to be an influencer. And it doesn’t always start with a massive following. Influencer marketing is evolving and more...
From search to social: Inside the billions shifting to social-first marketing
When Unilever’s CEO announced plans to reallocate half of the company’s media budget to social, it signaled a massive shift. Forward-looking...