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How to build a brand on X
The platform formerly known as Twitter has more than 550 million monthly active users and is still an important online space for discussion and marketing opportunities.
Profound vs. Semrush AEO: What each tool actually does
Profound and Semrush have both staked out positions in the answer engine optimization space, but they’re built for different teams with different goals. This post breaks down what each tool actually does, where they differ on engine coverage, prompt research,...
YouTube Adds Artists Engagement Options to YouTube Music
Some new additions to mark YouTube Music's 10th birthday.
Google Expands AI Mode to More Regions
Google's also rolling out more AI search elements.
31 best Instagram Story ideas for brands and creators
Instagram Stories show up prominently at the top of a user’s Feed–a prime spot to stay top-of-mind to your followers without disrupting the browsing...
Meta Adds More AI-Powered Ad Options for Your Holiday Planning
A range of new AI-powered ad tools, as well as improved creator collaboration features.
Instagram Adds Reels Linking for Multi-Part Content
Now you can create longer narratives via Reels clips.
5 Trends Shaping Social Media Marketing So Far in 2025
The biggest developments that shaped social media marketing in the first half of the year and could be a consideration for the upcoming holiday push.
Social media listening examples to help you unearth better insights
Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how...
Why blog? The benefits of blogging for business and marketing
With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging...
Is ChatGPT Really Powered by Google? 118,931 Fan-Out Queries Analyzed
However, over the past months, some SEOs discovered that ChatGPT may have secretly pivoted to using Google instead. These were all one-off...