Ampli.fy
The AI Perception-Reality Gap
There’s a widening gap between what the market says about AI and what we actually hear from customers. The media, the VCs, the AI labs, and influencers have all talked about AI replacing humans, ripping out trusted software, and token-maxxing as ends worth pursuing....
6 top answer engine optimization benefits for growth and enterprise marketers
The AEO benefits that matter most to marketing leaders have shifted from theoretical to measurable. As more buyers discover brands through AI tools like ChatGPT, Google AI Overviews, and Perplexity, the teams investing in AEO now are seeing real returns in conversions...
Looking for the best AI tools for Excel? Here are my 5 favorite options
As a marketer, my Mondays typically start with diving into the previous week’s performance reports. Excel sheets with campaign data, social...
AI Overviews Cite AI-Generated Content More Than Human Writing
Google uses “grounding” to improve their accuracy, but according to our research, AI Overviews are more likely to cite AI-generated content than...
What is attribution modeling for social media marketing?
Social has long been under-resourced relative to its influence—largely because it hasn’t always been easy to tie to revenue. But when you can say,...
TikTok Adds Scheduling Options in Post Composer
Another option to manage your TikTok updates.
LinkedIn Shares New Report on the Value of Thought Leadership Content
The report looks at how thought leadership influences indirect decision makers.
xAI Announced ‘Grok for Government’ to Secure AI Supply Contracts
But with Trump and Elon still publicly fueding, will xAI be able to win new government deals?
YouTube Adds Video Title Testing Option in YouTube Studio
YouTube will now enable you to compare the performance of vieo titles before publishing.
Meta Announces Major Investment to Advance its AI Efforts
Meta's making some massive investments to power its AGI research.
Facebook Adds Music for Text Posts
A new music engagement option on Facebook.