Ampli.fy
How to build a social media approval process (2026)
Key takeawaysA social media approval process is a step-by-step system for reviewing, editing, and approving content before it goes live, typically covering stages from drafting through final sign-off.The most common reasons approval workflows fail are scattered...
Brand monitoring: The 2026 guide for business impact
Key takeawaysBrand monitoring is the ongoing process of tracking, analyzing, and acting on what people say about your brand across social media, news, forums, podcasts, review sites, and more.A strong brand monitoring strategy helps you catch PR crises early,...
5 best CRMs for construction businesses in 2025
In the construction industry, managing client relationships isn’t as simple as logging a few notes and tracking emails. With long project cycles,...
25 brand style guide examples I love (for visual inspiration)
Some people save recipes. I bookmark brand style guides. Not just for reference, but because when they’re done right, they’re ridiculously...
8.64% of AI Overviews Appear Outside Position #1 (And as Low as Position #6)
For example, here’s an AI Overview in the 2nd position. I asked our awesome data scientist Xibeijia Guan to find out how often they show in...
The Great Decoupling of Clicks and Impressions — Whiteboard Friday
Is your Google Search Console showing a trend of plummeting clicks and soaring impressions? Welcome to "The Great Decoupling," a seismic shift in...
A guide to using social media for seasonal e-commerce in Australia
Australians don’t just love to shop—they love to shop online. And social media—namely, social commerce— has become a major part of e-commerce...
TikTok Bulletin Boards: What They Are, How They Work, and Why They Matter
There’s a quiet shift happening across social platforms — and it’s not about algorithms or viral soundbites. It’s about community.Instagram has...
Rare Beauty’s “anonymous insider” spills the tea on their new Substack
I’ve recently been using Substack to find new music to listen to. That’s probably not quite what its founders had in mind, but it has a ton of...
5 best CRMs for nonprofits in 2025
Nonprofits face distinct challenges when it comes to managing relationships and driving engagement. Unlike for-profit businesses, nonprofits must...
AI predictions that will completely change marketing — and life — in 2025
For the past few months, I‘ve been deep in the trenches testing the latest AI models, spending $200 a month on ChatGPT Pro, and building games with...