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Google tests proactive AI guidance app
The company’s Dreambeans platform is designed to cull information collected from connected Google apps and make recommendations to “inspire and delight.”
YouTube Shorts is awarded Media Rating Council accreditation
This is the first short-form video platform to gain this certification, which comes alongside the platform’s sixth consecutive overall approval rating.
Measuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth
Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key performance indicators (KPIs)...
Here’s how (and why) marketers are using AI-generated content [new data & tips]
Did you see the viral AI ad aired at the NBA finals? Crazy visuals, impeccable product integrations, 3.3M views on X. I almost couldn’t believe it...
Does Ranking Higher on Google Mean You’ll Get Cited in AI Overviews?
We decided to find out. We pulled one million keywords that triggered AI Overviews and extracted the top three links cited within those AIOs: a...
76% of AI Overview Citations Pull From Top 10 Pages
AI models draw on search engine indexes to enrich their static training data in a process known as retrieval augmented generation (RAG), so some...
New Study Shows Teens Are Increasingly Relying on AI Chatbots for Social Interaction
Are we pushing too fast, too soon on AI companions?
Snapchat Partners With TOGETHXR to Help Female Athletes Boost Their Presence
The initiative aims to tap into the rising popularity of sports on Snap.
TikTok US Sale Faces More Challenges With 59 Days Remaining
It seems like we're still a way off from a TikTok sell off deal.
X Restricts Emoji Use in Promoted Posts
X is informing advertisers that they can now only include one emoji in their ad copy.
Social Media Giants Hoping Trump Will Back Them in Opposing EU Penalties
Social platforms are taking a stronger stand in defiance of the latest EU penalties.