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Snapchat offers third-party AI ad integration
The app’s Model Context Protocol server will let brands connect promotional campaigns to agents including Claude, ChatGPT and Gemini.
Reddit offers marketing insights for beauty brands
Community discussions are focused on individuality, personal discovery and experimental makeup looks, according to a new report from the app.
Instagram SEO strategies for in-app and search engine discoverability
Traditional search on the likes of Google have dominated online search behavior for decades. But social networks are beginning to rival them,...
TikTok social listening strategies every brand needs in 2025
TikTok social listening is becoming a must-have for brands today. With the platform driving chart-topping songs, viral products and culture-shaping...
How to write an effective communication plan [+ templates]
An angry, influential customer tags your company in a LinkedIn rant about a buggy product release. You watch the impressions climb fast. Comments...
Spam trigger words: How to keep your emails out of the spam folder
Back in 2003, I was working with my first big consulting client, Hasbro. (Yes, that Hasbro. And yes, it was as fun as you'd imagine.) Sitting on my...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win AI Search [MozCon 2025 Speaker Series]
Overwhelmed by GEO, AEO, and LLMO? Learn how to cut through AI search hype and evolve your SEO strategy without starting from scratch at MozCon.
Facebook’s Trying to Make Pokes Happen (Again)
Why? Who knows?
YouTube Announces Expanded Content Hosting Deal with Sesame Street
The deal will bring more young viewers to the app.
X Faces Regulatory Pushback Over In-Stream Payments Plan
Elon's "everything app" vision may have to take a back seat once again.
YouTube Shares Insights into Evolving Digital Engagement Trends
YouTube has identified some key engagement trends among younger audiences.