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X announces creator-driven ad partnership
The app launched a program designed to connect brands with original content creators, per The Hollywood Reporter.
19 Threads statistics for 2026: Users, growth and engagement
Since its record-breaking launch, Meta’s text-based network, Threads, has evolved from a viral phenomenon into a permanent fixture in the digital ecosystem. For marketing teams looking to build agile, multi-platform strategies this year, keeping a pulse on the...
Rare Beauty’s “anonymous insider” spills the tea on their new Substack
I’ve recently been using Substack to find new music to listen to. That’s probably not quite what its founders had in mind, but it has a ton of...
5 best CRMs for nonprofits in 2025
Nonprofits face distinct challenges when it comes to managing relationships and driving engagement. Unlike for-profit businesses, nonprofits must...
AI predictions that will completely change marketing — and life — in 2025
For the past few months, I‘ve been deep in the trenches testing the latest AI models, spending $200 a month on ChatGPT Pro, and building games with...
40+ buyer persona questions I ask to unlock better marketing results
I once launched a campaign that I thought was airtight. We had crisp messaging, strong visuals, and clear calls to action. But when results started...
Google Thinks AI Mode Is Good for Users, but the Content Isn’t Good Enough to Rank in Google
Google believes AI Mode content is good enough to show to users in what will likely be the default search mode in the future. But the content itself...
Instagram Promotes DM Translation and Scheduling Features for Business Users
Some relatively new considerations for your IG strategy.
Research Shows that Snapchat Delivers Better Results for E-commerce Brands
The data also shows that apparel brands see the best results.
TikTok Adds New Features to Highlight Songwriters in the App
TikTok continues to expand its connection to the music industry.
X Partners with AppsFlyer for Third-Party Ad Performance Measurement
A new performance measurement option for your X campaigns.