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How to use social listening to find and connect with niche audiences on social media
In the world of social marketing, we’re starting to experience a significant shift in focus. Some of the most successful brands across socials are pivoting away from broadcasting for mass appeal, and towards participating in highly-engaged niche communities. As Paula...
Jury finds Meta and YouTube guilty of causing social media addiction
The plaintiff was awarded $6 million in damages following a California trial that focused on intentionally designed systems such as infinite scrolling and algorithmic recommendations.
The state of inclusive marketing in 2025 [new data + expert insight]
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business...
Social media image sizes (2025 update) for every platform
When clients first started asking me to handle their social media, I figured the image part would be easy. Create one clean graphic, upload it...
What’s the Point of AI Detectors?
I was previously a skeptic of AI content detectors, and many people still are. Andrew Holland recently shared a LinkedIn comment that does a good...
Brand and SEO Sitting on a Tree: K-I-S-S-I-N-G [Mozcon 2025 Speaker Series]
Is your messy brand killing your search visibility? Learn how to align brand and SEO to boost visibility and future-proof your search strategy.
Instagram Adds New Teleprompter Tool to Edits
Edits has also added new insights and overlay options.
X Announces New Partnership with Polymarket to Forecast Market Trends
The deal will see X share real-time market insights with Polymarket.
TikTok Will Now Enable Advertisers to Measure the Carbon Emissions of Their Campaigns
The initiative aims to help advertisers maintain awareness of environmental impacts.
How to measure your Facebook marketing ROI
Reaching billions every day, Facebook remains the most widely used social network worldwide, even amid evolving algorithms and the rise of new...
YouTube Adds Integrated Promote Option, Alternate Thumbnails for Different Regions
YouTube's also looking to highlight new posts to your Shorts viewers.