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Social media data collection: A 2026 guide
Key takeawaysSocial media data collection defined: The process of gathering performance metrics, audience information, and public conversation data from social platforms to inform your strategy.Essential tracking priorities: The most valuable data depends on your...
Social media archiving in 2026: A compliance guide
Key takeawaysSocial media archiving is the process of capturing, preserving, and storing all social media content, including posts, comments, edits, deletions, and metadata, to meet regulatory and legal requirements.Government agencies must archive social media under...
YouTube Adds More Gen AI Features to Shorts
Some new gen AI tools for SHorts, powered by Google Veo.
Affiliate marketing vs. influencer marketing in 2025
Where you land in the affiliate marketing vs. influencer marketing debate will depend on your goals and desired outcomes. Both are powerful digital...
Top 16 sentiment analysis tools to consider in 2025
Just like non-verbal cues in face-to-face communication, there’s human emotion weaved into the language your customers are using online. Decoding...
How to use Snapchat for business in 2025
Snapchat marketing is a direct line for brands to engage and build trust with younger audiences. The network has over 900 million monthly active...
14 best AI SEO tools & how I use them [new data]
Keeping up with the best AI SEO tools can feel like a full-time job. While we all know that tools help us to do our jobs better and faster, finding...
How marketers can still thrive in a recession: Expert and data-backed tips
When life gives you lemons, make lemonade. Right? There’s a lot to glean from turbulent times like the 2008 recession and the more recent COVID-19...
Google’s Free SEO Tools, Explained
Every SEO—whether beginner or expert—uses Google’s free tools in some capacity. They’re widely accessible, they offer a glimpse into how Google’s...
Goodbye, Featured Snippets: How SERP Features Have Evolved in the AI Era
AI Overviews appeared from nowhere in August 2024, and now appear on over a quarter of the keywords in this sample (and they’re much more prevalent...
Is Traditional SEO Becoming Obsolete?
Is traditional SEO still worth it in an AI-first world? Learn how marketers are adapting to declining traffic, LLM search, and platform-specific...