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TikTok shares performance data on FMCG campaigns
A study on the effectiveness of on-platform fast-moving consumer goods ads explored the impact of promotions on offline sales.
Snapchat releases data on video ad performance
The app used eye-tracking and a brand equity framework to determine how its user base responded to branded Commercials on Snapchat.
Snapchat Launches ‘McDonaldland’ AR Experience
Snapchat will play a part in McDonald’s latest multi-platform promotion.
Threads Reaches 400 Million Users, Closing in on X’s Usage
Threads is steadily becoming a real competitor for X.
12 types of influencers that are reshaping digital marketing
The influencer marketing space is hot, and navigating it demands clarity. With a diverse array of follower tiers, content categories and emerging...
Brick by brick: Adapting influencer strategy for the era of algorithmic discovery
Social media has undergone a fundamental shift. What was once a space defined by who you followed is now driven by what you care about. Algorithmic...
Here’s how to prove marketing’s pipeline value & revenue impact to your CFO
Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement — excuse the stars...
Buyer persona essentials: My top tips & examples to inspire yours
As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store that I've never heard of before. It felt completely...
The Great Diversification: How 8 Companies Are Evolving Their SEO Strategies
You’ve probably heard that Google’s AI search features are tanking organic traffic. In April, we reported that click-through rates dropped by 35%...
How to Detect AI-Generated Content
With the rapid growth of generative AI, businesses, educators, and publishers are asking a critical question: how can we tell what’s written by...
Only 12% of AI Cited URLs Rank in Google’s Top 10 for the Original Prompt
Perplexity is the outlier: nearly 1 in 3 of its citations point to pages that rank in the top 10 for the target query. We analyzed four AI...