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How to add alt text to social media images fast
Social media alt text is easy to skip and expensive to skip as well. Skip it, and you lose the readers who browse with a screen reader. You weaken your content’s chances of surfacing in search. And you fall short of a social media accessibility standard your customers...
Reddit publishes 2027 marketing playbook
The 35-page guide offers insights into seasonal trends and a list of major events for the coming year to help brands plan forward-facing strategies.
AI agents for digital marketing: How to scale campaign execution without scaling headcount
Digital marketing is one of the most process-intensive functions in marketing, and AI agents for digital marketing are changing how teams handle...
AEO for outreach: How to earn citations and placements that build AI visibility
Link-building and content outreach were built for search engines. Domain authority, anchor text, and referring domains were the signals that moved...
AEO for content marketers: How to capture awareness and drive revenue with content
Content marketers are used to publishing consistently, earning trust, and measuring how content contributes to demand. But now, buyers also do their...
AEO for brand marketing: How to ensure your brand narrative shows up accurately in AI results
Brand marketing has always been about controlling the narrative, so that the story your company tells about itself is the one the market hears. That...
AEO for SEO: How to maintain search visibility as buyers move to answer engines
Search engine optimization (SEO) teams have long used rankings, organic traffic, and conversions to understand how people find and engage with...
AEO for founders: How to get your brand in front of AI-assisted buyers without a marketing team
As a founder, your attention is on pipeline, retention, and the next 90 days rather than how AI engines describe your company. But your buyers are...
How to Measure AI Search Visibility When Attribution Falls Short
That puts AI ahead of YouTube as a source of signups, and second only to Google. If we’d relied on our referral traffic alone, we’d have badly...
AI Search ROI Is Messy. Here’s How to Measure It Anyway
Forrester found 94% of business buyers now use AI search when buying, rating it above vendor websites, product experts, and sales reps. B2C isn’t...
Meta adds parental oversight to Meta AI app
The company is including supervision controls to allow parents and guardians to see the topics their children have been inquiring about, but not the...