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What is social CRM? A complete guide for 2026
Key takeawaysSocial CRM connects social media interactions (comments, DMs, mentions) to customer profiles in your CRM, giving teams a complete view of every relationship.It helps customer service, sales, and marketing teams respond faster, nurture leads, and create...
How social listening boosts customer advocacy in 2026
Key takeawaysSocial media listening reveals what customers actually want. Acting on real feedback (instead of guessing) is what earns advocacy.Tracking mentions, sentiment, and competitor conversations helps you find your most loyal customers. Once you spot them, you...
How To Speak the Language of Your Top SEO Stakeholders — Whiteboard Friday
Are your SEO proposals getting lost in translation? In this week’s episode of Whiteboard Friday, Helen discusses why traditional SEO language often...
How I do content research: Steps to follow (with examples)
With ChatGPT, anyone can create blog posts in seconds. But, just because you have copy doesn’t mean it's valuable. You need content research to make...
YouTube Adds Custom App Promotions for Shorts
New opportunities for Shorts creators to earn money from their content.
Edits Gets Updated Reels Insights, Safe Zone Mapping, and More
More features for Meta's video editing app.
Threads Adds Post Counter for Linked Updates
A handy addition for your longer threads.
The Development of AI Companions Could Lead to Significant Harms
With more apps looking to introduce AI tools for romantic connection, are we sure we've measured the potential risk?
WhatsApp Adds New Group Call Options
Some new tools to help you coordinate group chats.
TikTok Updates Community Guidelines to Address AI Misinformation
The updated terminology will enable TikTok to address more instances of concern.
Meta Provides More Performance Insights for Creators
Now, creators will be able to access their full content insights on the web as well as on mobile.