Ampli.fy

Enterprise email marketing shortfalls and the upmarket features to avoid them

Most email marketing teams know the basics. Authenticate your domain. Clean your list. Write a compelling subject line—test before you send. But for enterprise and mid-market teams, doing the basics well is rarely where performance stalls. The gap shows up later —...

TikTok announces featured creators for Hispanic Heritage Month

The app will showcase journalist Fernando Hurtado, musician Jasmine Wesley and comedian Eric Sedeño as part of a larger community celebration.

Snapchat report highlights users’ political engagement

The platform study, released ahead of the U.S. midterms in November, found that nearly 80% of Snapchatters plan to vote.

How to use your CRM for smarter email marketing campaigns

Customer relationship management (CRM) systems have become foundational to effective email marketing. For teams learning how to use a CRM for email marketing, the key is connecting contact data, segmentation, automation, and measurement into a single, cohesive...

How to Level-up From SEO Tactician to Search Visibility Leader

AI disrupting search has handed SEOs the seat at the table they’ve spent years trying to earn, and for the first time, the C-suite is genuinely paying attention. The question is whether you’re ready to lead when their attention is…Read more ›

Here’s why your next newsletter isn’t going to spam

At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar acronyms: DKIM, DMARC, SPF. (Apparently...

Should you use AI logo generators for your business? Here’s my honest recommendation

Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators. A wrong logo decision cost Tropicana over...