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X partners with Genius Sports on NFL data
The deal will let app users access real-time statistics and insights via X’s NFL Gametime feed.
LinkedIn adds new creator monetization options
The company is offering expanded sponsorships, updated insights and the ability to host one-on-one consultations directly from the app.
2026 employee advocacy stats to secure C-level buy-in
Securing C-suite buy-in isn’t about passion—it’s about proof. To make your vision land, lead with the numbers. When you take an employee advocacy...
It’s about social media discoverability, not followers
For years, brands on social have chased follower count. More followers meant more reach, more reach meant more engagement, more engagement meant...
Content curation in 2026: How to do it right
Key takeawaysContent curation is the practice of finding, organizing, and sharing relevant third-party content with your audience, and it should...
Social media for business: A practical guide for 2026
Key takeawaysSocial media is a core business channel. It helps brands build brand awareness, generate leads, and strengthen customer relationships...
What is Gen Alpha marketing? A strategy guide for brands
If the phrases “6-7,” “brainrot,” or “skibidi” mean absolutely nothing to you, you might have a Gen Alpha blindspot. In this guide, we’ll break down...
Inside the creator economy’s AI reckoning
Few phenomena within the creator economy have moved as fast as AI’s embrace. What was once treated with anxious suspicion is now more widely...
How To Get Your Website Ready For AI Agents
AI agents are already browsing your site. Here is Crystal Carter's five-part framework for agent readiness, from llms.txt and MCP to choosing the...
X adds in-stream stock trading
Users in the U.S. can now tap through Cashtag partner listings to buy or trade stocks in-stream, furthering the platform’s ambitions to provide...
Report highlights the value of creator-led collabs on Instagram
Creator-published brand collaborations outperform brand posts and brand-published collaborations, according to a new study from Emplifi.