Ampli.fy
AI search performance KPIs every marketer should track
As long as I’ve been in marketing, people have warned against focusing on “vanity metrics,” or those flashy, high numbers that don’t translate to real results or profit. Fast forward a decade, I never expected traffic and search rank to be part of that conversation....
Meta’s lack of consumer trust could derail its AI plans
Owner Mark Zuckerberg’s latest manifesto outlined his vision of an artificial intelligence-enabled future, but the company first needs to restore its reputation.
Loop Marketing strategy: A framework for stellar AI-era growth
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead of turning to Google for the answers to all...
I Asked 20+ Marketers for Their Best Marketing Books. Here’s the 15 Books They Recommend
To find out, I asked the speakers and panelists at Ahrefs Evolve, our conference in San Diego from October 13-15, which books they actually read and...
Why user-generated content (UGC) matters + how to do it right
User-generated content (UGC) refers to content created by your customers about your brand or its products. It’s so simple that you’ve probably...
Edits Gets New Fonts, Halloween Sound Effects, and More
Edits is also getting a new media kit-style option for creators.
LinkedIn Limits Competitor Analysis for Non-Paying Company Pages
LinkedIn is looking to beef up its company page subscription offering.
Instagram Tests Reels Algorithm Control Options
Instagram's got a new Reels algorithm control tool — but will people actually use it?
Meta Updates Marketing API To Put More Focus on AI Targeting Tools
Meta's AI targeting tool will now be able to test out more placement options.
Google Announces AI Training Programs for SMBs
The new courses aim to ensure the SMBs are up to date with the latest AI tools.
Google Expands Virtual Try On to Footwear
More ways to see what items will look like on you before you buy online.