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Top B2B SEO tools that actually grow your pipeline in 2026
The bar for B2B SEO tools has shifted. SEO strategy is no longer just about ranking on page one, because buyers are increasingly discovering vendors through AI-generated answers. A strong Google ranking still matters, but so does visibility in AI search, and B2B teams...
AI search visibility ROI: How to measure what matters (& ignore what doesn’t)
As long as there has been commerce, there have been questions. First, those questions were only for salespeople. Then, it was search engines. Now, AI has been thrown into the mix. But how do you know if your AI search efforts are even working? AI search visibility ROI...
Instagram Reels for business in 2025: Best practices + examples
Every minute, people around the world watch nearly 139 million Instagram Reels. Reels is Instagram’s fastest-growing feature, offering enterprise...
Brand activism is back (again). Are marketers prepared?
Back in 2019 when Sprout published our Brands Get Real Report, 70% of consumers declared it was important for brands to take a stand on social and...
Google &num= and Changing SERP lengths in Moz Pro
Why did Google remove the long-standing &num= parameter, and what happens now? We explain the industry-wide impact on SERP scraping costs and...
Meta Shares Festive Season Marketing Tips
Some data-backed pointers for your Facebook and IG strategies.
New Data Highlights Concerns About the Rise of AI
As AI becomes more prevalent, people are growing concerned about effective regulation of AI tools.
Meta Announces Data Processing Partnership to Power AI Recommendations
Meta will work with Arm to expands its AI processing capacity.
Meta Breaks Ground on New AI Data Center Project
Another major investment in the AI future.
Snapchat Shares Insight into Evolving Beauty Shopping Trends
Some pointers for beauty brands in the modern social media landscape.
Threads Adds Group Chats, Expands DMs to Europe
Another way to connect with users in Meta's evolving real-time social app.