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LinkedIn expands ad performance verification
The platform extended its partnership with DoubleVerify to offer post-bid assurance, allowing brands to understand where and how ads are delivered.
LinkedIn wants to limit the reach of AI-generated content
The company is implementing measures to limit the rise of artificial intelligence slop, while simultaneously rolling out more ways to incorporate the tech.
Instagram Chief Says Using Edits Gives You More Reach, Dispels Engagement Myth
Mosseri says that you don’t need to engage with profiles in your niche to maximize engagement.
TikTok Launches Simplified Affiliate Program for Hotel Promotions
The program provides a simplified way for creators to earn money from hotel promotions.
X Makes Big Push on Text-to-Video Functionality, New AI Options
Elon’s hoping that X’s new vAI video generation options will spark a new wave of interest in the app.
Meta Provides Tips on How to Optimize Your Ads With its AI Systems
Meta says its AI-powered ad tools are driving better response for many ad partners.
How to Speed up Content With AI — Whiteboard Friday
In this Whiteboard Friday, Andy Chadwick explains why content still matters in the age of AI and reveals his 6-step framework to write faster, add...
The definition of a buyer persona [in under 100 words]
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level....
5 Overlooked BOFU Formats That Convert [Free Checklists & Frameworks]
Most BOFU content advice focuses on product roundups, comparisons, and alternatives. Learn where they fall short and how to match other formats to...
How to scale your hypergrowth marketing team from 5 to 25 people using this template
In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster. The lean...
YouTube, newsletters, and X — the AI workflows that will help you dominate them all
Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that business, you’re missing the point entirely....