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Running TikTok campaigns with impact — missed opportunities that make all the difference

Before Invisalign ever captured a lead on TikTok, it generated pre-qualified interest with a Smile Quiz built right into the ad. The payoff: nearly a third more people finished the form, at a lower cost per lead. The campaign aimed and succeeded at going far beyond...

TikTok Live adds AI-generated intros

The app is offering creators the opportunity to generate summaries of themselves using artificial intelligence-powered tools.

X offers up to $200K for Grok-generated version of The Odyssey

Platform owner Elon Musk voiced a personal dislike of director Christopher Nolan’s recent film and asked creators to reinterpret the story using artificial intelligence.

LinkedIn expands access to Crosscheck AI

The platform is rolling out its artificial intelligence comparison tool to U.S. users in May, and will offer the feature more widely in the coming months.  

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