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Report looks at how LinkedIn is dominating B2B queries in AI chatbots
A new report from Meltwater shows that LinkedIn content is highly cited by AI chatbots, especially posts from personal profiles.
SpaceX filing provides insight into X, Grok and xAI
The new document, published ahead of a planned initial public offering, outlines revenue and user activity and gives a look at Elon Musk’s broader plans.
Threads Reaches 400 Million Users, Closing in on X’s Usage
Threads is steadily becoming a real competitor for X.
12 types of influencers that are reshaping digital marketing
The influencer marketing space is hot, and navigating it demands clarity. With a diverse array of follower tiers, content categories and emerging...
Brick by brick: Adapting influencer strategy for the era of algorithmic discovery
Social media has undergone a fundamental shift. What was once a space defined by who you followed is now driven by what you care about. Algorithmic...
Here’s how to prove marketing’s pipeline value & revenue impact to your CFO
Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement — excuse the stars...
Buyer persona essentials: My top tips & examples to inspire yours
As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store that I've never heard of before. It felt completely...
The Great Diversification: How 8 Companies Are Evolving Their SEO Strategies
You’ve probably heard that Google’s AI search features are tanking organic traffic. In April, we reported that click-through rates dropped by 35%...
How to Detect AI-Generated Content
With the rapid growth of generative AI, businesses, educators, and publishers are asking a critical question: how can we tell what’s written by...
Only 12% of AI Cited URLs Rank in Google’s Top 10 for the Original Prompt
Perplexity is the outlier: nearly 1 in 3 of its citations point to pages that rank in the top 10 for the target query. We analyzed four AI...
LinkedIn Shares Strategic Insights for B2B Marketers [Infographic]
Including key trend notes and case studies.