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Branded vs. unbranded queries in AI search — and how to track them

Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic shoes. Only one specifically wants to know about Nikes. That’s the idea behind branded vs. unbranded...
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Meta adds mini app creation option to Muse

New functionality allows Meta’s artificial intelligence agent to store task trackers and convert commands into custom interfaces.
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TikTok shares gaming and app promotional guides for end-of-year period

The company says the period between Christmas and New Year offers brands an opportunity to help consumers buy something for themselves.
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Scrunch AI alternatives compared: Features, pricing, and fit [2026]

If you’re comparing Scrunch alternatives, start by separating monitoring from execution. Monitoring tools show how brands appear in AI-generated answers. Optimization tools add recommendations, content briefs, or workflows that help teams act on those findings. Answer...

37 Proven Ways to Use AI in Marketing

37 proven ways to use AI in marketing, from SEO to international marketing, each one from a marketer who has done it and shown their working.Read more ›

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