Ampli.fy
YouTube updates unique reach calculation, adds music for still image posts
The updated metric aims to better account for CTV, which often has multiple viewers per session.
TikTok announces expanded partnership with Universal Music Group
The deal will help to facilitate expanded discovery for UMG artists in the app.
Meta is Consolidating More of its Detailed Ad Targeting Options
Meta's looking to push advertisers towards trusting its AI targeting tools.
Snapchat Launches ‘Buddy Passes’ to Boost Snapchat Membership
Buddy passes will enable Snapchat+ members to share a free week of access with friends.
LinkedIn Adds More Post-Level Analytics Updates
Some new post-level insights to help guide your LinkedIn strategy.
The easy formula to calculate true CAC across all your marketing channels
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30...
How To Speak the Language of Your Top SEO Stakeholders — Whiteboard Friday
Are your SEO proposals getting lost in translation? In this week’s episode of Whiteboard Friday, Helen discusses why traditional SEO language often...
How I do content research: Steps to follow (with examples)
With ChatGPT, anyone can create blog posts in seconds. But, just because you have copy doesn’t mean it's valuable. You need content research to make...
YouTube Adds Custom App Promotions for Shorts
New opportunities for Shorts creators to earn money from their content.
Edits Gets Updated Reels Insights, Safe Zone Mapping, and More
More features for Meta's video editing app.
Threads Adds Post Counter for Linked Updates
A handy addition for your longer threads.