Ampli.fy
How to calculate engagement rate: 2026 formulas & benchmarks
Key takeawaysEngagement rate measures how many people interact with your social content relative to reach, impressions, or follower count. It includes actions like likes, comments, shares, and saves, but not passive views.The most common formula is engagement rate by...
Snapchat announces activations for FIFA World Cup 2026
The app will offer new in-app fan gear, themed Lenses, and exclusive player insights and creator coverage of the games.
TikTok SEO: The essential guide for brands in 2025
TikTok has evolved far beyond a trend-driven app and has become a powerful go-to place for searching online for younger generations. It’s...
Instagram SEO strategies for in-app and search engine discoverability
Traditional search on the likes of Google have dominated online search behavior for decades. But social networks are beginning to rival them,...
TikTok social listening strategies every brand needs in 2025
TikTok social listening is becoming a must-have for brands today. With the platform driving chart-topping songs, viral products and culture-shaping...
How to write an effective communication plan [+ templates]
An angry, influential customer tags your company in a LinkedIn rant about a buggy product release. You watch the impressions climb fast. Comments...
Spam trigger words: How to keep your emails out of the spam folder
Back in 2003, I was working with my first big consulting client, Hasbro. (Yes, that Hasbro. And yes, it was as fun as you'd imagine.) Sitting on my...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win AI Search [MozCon 2025 Speaker Series]
Overwhelmed by GEO, AEO, and LLMO? Learn how to cut through AI search hype and evolve your SEO strategy without starting from scratch at MozCon.
Facebook’s Trying to Make Pokes Happen (Again)
Why? Who knows?
YouTube Announces Expanded Content Hosting Deal with Sesame Street
The deal will bring more young viewers to the app.
X Faces Regulatory Pushback Over In-Stream Payments Plan
Elon's "everything app" vision may have to take a back seat once again.