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Branded vs. unbranded queries in AI search — and how to track them

Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic shoes. Only one specifically wants to know about Nikes. That’s the idea behind branded vs. unbranded...

Meta adds mini app creation option to Muse

New functionality allows Meta’s artificial intelligence agent to store task trackers and convert commands into custom interfaces.

TikTok shares gaming and app promotional guides for end-of-year period

The company says the period between Christmas and New Year offers brands an opportunity to help consumers buy something for themselves.

Instagram reveals its new logo

It’s the first updated branding for the app in more than a decade and users have received the refresh with mixed reactions.

Is marketing tuberculosis?

You might know him as the author of YA bestsellers like The Fault in Our Stars, but John Green's most recent book is a nonfiction defense of its own...

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