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Running TikTok campaigns with impact — missed opportunities that make all the difference

Before Invisalign ever captured a lead on TikTok, it generated pre-qualified interest with a Smile Quiz built right into the ad. The payoff: nearly a third more people finished the form, at a lower cost per lead. The campaign aimed and succeeded at going far beyond...

TikTok Live adds AI-generated intros

The app is offering creators the opportunity to generate summaries of themselves using artificial intelligence-powered tools.

X offers up to $200K for Grok-generated version of The Odyssey

Platform owner Elon Musk voiced a personal dislike of director Christopher Nolan’s recent film and asked creators to reinterpret the story using artificial intelligence.

We Ran an AI Hackathon for Our Content Team. Here’s What We Built with Agent A

Some marketer automated their entire workflow. Cut their week to four hours and cloned their voice. Built an agent that drafts, ships, and reports on itself. Maybe whitened their teeth too. Elena Verna, CMO at Lovable, called it out perfectly:…Read more ›

Agent-To-Agent Marketing Was Just Born on Moltbook

More people are asking AI assistants to research products, compare options, and make recommendations for them. And once AI agents become the layer between people and the internet, marketers will not just need to convince you. They will need to…Read more ›

WordPress essentials: Get started creating, managing, and optimizing your site

When you‘re just getting started with making a website, I know that the process of learning how to use WordPress can feel overwhelming. We’ve all...

Craft your best brand voice: Expert tips, examples, and templates

Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as they go by.” What can you infer about the...

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