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How to optimize for AI overviews (AIOs): A complete 2026 playbook
Google AI Overviews appear in Google Search results for a growing share of queries, and if your content isn’t structured to earn a citation, you’re losing visibility to competitors who’ve already adapted. Unfortunately, the challenge isn’t awareness. Most SEO leaders...
How to rank in AI Overviews on Google and beyond
Growing up, the only “top 10” I cared about was MTV’s Total Request Live (TRL). When I started working, that became the top 10 results in the Google SERP. Now, my eyes are set even higher as we marketers explore how to rank in AI Overviews. According to Google, AI...
Why blog? The benefits of blogging for business and marketing
With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging...
Is ChatGPT Really Powered by Google? 118,931 Fan-Out Queries Analyzed
However, over the past months, some SEOs discovered that ChatGPT may have secretly pivoted to using Google instead. These were all one-off...
How to Drive Better Response with Reddit Ads [Infographic]
Some pointers for your Reddit ads approach.
Chinese Officials Say They Won’t Sell TikTok’s Algorithm to US
Could TikTok actually get banned this time?
What is brand monitoring and why is it important? [+ tools]
They say all publicity is good publicity. But the reality is that while some brand mentions present valuable opportunities for engagement, others...
YouTube’s Using Machine Learning to Improve the Look of Your Shorts Clips
YouTube's looking to make Shorts look better in-stream.
LinkedIn Outlines New Measures to Combat Fake Engagement
LinkedIn has officially noted that it will reduce the visibility of comments made via automation tools.
Google Adds Conversational AI Image Editing to Pixel Devices
Handy AI editing updates for Google's Pixel camera.
Pinterest Highlights Key Shopping Trends for Fall
The latest trend notes based on Pinterest engagement activity.