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Branded vs. unbranded queries in AI search — and how to track them

Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic shoes. Only one specifically wants to know about Nikes. That’s the idea behind branded vs. unbranded...

Meta adds mini app creation option to Muse

New functionality allows Meta’s artificial intelligence agent to store task trackers and convert commands into custom interfaces.

TikTok shares gaming and app promotional guides for end-of-year period

The company says the period between Christmas and New Year offers brands an opportunity to help consumers buy something for themselves.

Pardot alternatives: What B2B marketers are choosing now

Seventy percent of marketers believe the marketing industry has changed more in the past three years than in the past 50. That means that marketing automation platforms need to change, too. Pardot is a longtime fixture of the B2B landscape, but the lack of development...

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