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Running TikTok campaigns with impact — missed opportunities that make all the difference

Before Invisalign ever captured a lead on TikTok, it generated pre-qualified interest with a Smile Quiz built right into the ad. The payoff: nearly a third more people finished the form, at a lower cost per lead. The campaign aimed and succeeded at going far beyond...

TikTok Live adds AI-generated intros

The app is offering creators the opportunity to generate summaries of themselves using artificial intelligence-powered tools.

X offers up to $200K for Grok-generated version of The Odyssey

Platform owner Elon Musk voiced a personal dislike of director Christopher Nolan’s recent film and asked creators to reinterpret the story using artificial intelligence.

Why brands need human-generated content ecosystems

If an AI-generated post receives a thread of AI-generated comments, does any human care? Even in B2B marketing, where professional tone and buttoned-up writing are the norm, audiences are fatigued with overly polished AI content. Half of Gen Z will block or unfollow...

Grow As a Creator with Creator Camp: Growth, Starting June 1

The most common question I've heard in our Discord this year went from "I don't know what to post" to "I'm posting consistently. Now how do I actually grow?"So that's what we're doing next.Creator Camp: Growth edition is a free, four-week challenge for creators who've...

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