Ampli.fy
What marketers get wrong about Gen Alpha
The oldest members of Gen Alpha turn 16 this year. Let that sink in. As Alphas come of age, they are being subjected to the same media frenzy that surrounded Gen Z and millennials before them. From headlines claiming Gen Alpha “wants to be your boss” to listicles...
Australian social media trends: The 2026 trust-shift
We are halfway through 2026. Your team has executed their Q1 and Q2 campaigns, and you are likely looking hard at the numbers to see what drives pipeline. If you are feeling the pressure of tight budgets and a C-suite asking for stronger ROI, you aren’t alone. Many...
Pinterest Says Curation is Key to Driving Purchase Activity
With so many options, Pinterest says personalization can help prompt action.
B2C vs. B2B marketing with AI: The industry trends every marketer should know
The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and B2C marketing coin. One week, I’m...
Consumer search behaviors are shifting, marketers — new data
For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product? Google it. But consumer...
The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners
AI visibility is how discoverable your brand is and how often your content gets referenced across AI platforms like ChatGPT, Claude, Google AI...
How To Automate Your BoFu Strategy With AI [Free Prompts, Templates & Workflows]
Struggling to convert with BoFu content? Learn how to align teams, leverage AI, and use internal insights to boost conversions with proven workflows...
LinkedIn Expands Access to Company Page Verification
LinkedIn is gradually inviting more pages to apply.
Meta Shares New Insight into Sports Engagement in its Apps
A must-read for all sports-related marketers.
Instagram Adds Transition Editing and Saved Sounds to Edits
Instagram continues to roll out updates for its video editing app.
Snapchat Shares Insight Into How Parents Use Social Media
Some valuable notes on how parents are using social media to guide their purchase decisions.