Ampli.fy
Meta highlights improvements to its ad serving program
The updated Adaptive Ranking Model will use less compute to deliver more relevant ads and drive better return on ad spend.
Meta’s new Ray-Ban glasses will support prescription lenses
The latest artificial intelligence-enhanced designs support all-day wear, allowing users to capture and record images and video in virtually any situation.
A guide to using social media for seasonal e-commerce in Australia
Australians don’t just love to shop—they love to shop online. And social media—namely, social commerce— has become a major part of e-commerce...
TikTok Bulletin Boards: What They Are, How They Work, and Why They Matter
There’s a quiet shift happening across social platforms — and it’s not about algorithms or viral soundbites. It’s about community.Instagram has...
Rare Beauty’s “anonymous insider” spills the tea on their new Substack
I’ve recently been using Substack to find new music to listen to. That’s probably not quite what its founders had in mind, but it has a ton of...
5 best CRMs for nonprofits in 2025
Nonprofits face distinct challenges when it comes to managing relationships and driving engagement. Unlike for-profit businesses, nonprofits must...
AI predictions that will completely change marketing — and life — in 2025
For the past few months, I‘ve been deep in the trenches testing the latest AI models, spending $200 a month on ChatGPT Pro, and building games with...
40+ buyer persona questions I ask to unlock better marketing results
I once launched a campaign that I thought was airtight. We had crisp messaging, strong visuals, and clear calls to action. But when results started...
Google Thinks AI Mode Is Good for Users, but the Content Isn’t Good Enough to Rank in Google
Google believes AI Mode content is good enough to show to users in what will likely be the default search mode in the future. But the content itself...
Instagram Promotes DM Translation and Scheduling Features for Business Users
Some relatively new considerations for your IG strategy.
Research Shows that Snapchat Delivers Better Results for E-commerce Brands
The data also shows that apparel brands see the best results.