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Branded vs. unbranded queries in AI search — and how to track them

Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic shoes. Only one specifically wants to know about Nikes. That’s the idea behind branded vs. unbranded...

Meta adds mini app creation option to Muse

New functionality allows Meta’s artificial intelligence agent to store task trackers and convert commands into custom interfaces.

TikTok shares gaming and app promotional guides for end-of-year period

The company says the period between Christmas and New Year offers brands an opportunity to help consumers buy something for themselves.

12 best sentiment analysis tools for 2026

Key takeawaysSentiment analysis tools use AI and natural language processing to classify brand mentions as positive, negative, or neutral across social platforms, forums, news, and reviews.The best tools go beyond basic polarity, detecting sarcasm, emotion, and intent...

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