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Meta removes option to exclude ad placements
The company will use an automated system to target display options, and brands will no longer be able to decide which apps receive promotions.
Google adds simplified A/B testing for search ads
The new creation flow will make it easier for brands to experiment with promotional campaigns and determine how changes affect performance.
Social media management for startups: A complete guide
Managing a startup business requires you to spend most of your time and resources on fine-tuning strategy and hands-on operations. So there’s hardly...
How to predict market shifts with social data and audience intelligence
Some 86% of organizations in Sprout Social’s 2026 Social Intelligence Report admit they’ve missed critical business opportunities due to delayed,...
Scrunch vs Ahrefs: AI visibility tracking comparison
Scrunch and Ahrefs Brand Radar both track brand visibility in AI answers, but they solve different problems. Scrunch is purpose-built for AEO: it...
The “TikTokification” of Search: Why the Creator Model Is Replacing the Ranking Model
Your rankings are holding. Your traffic isn't. The problem isn't your SEO. It's the model. Here's how search is adopting creator platform logic.
A tactical guide to social media comments and responses
The comment section is no longer just a digital suggestion box—it’s the first port of call for your brand’s customer experience. Directly underneath...
Government social media in 2026: Best practices & strategy
Key takeawaysGovernment agencies use social media to share public updates, respond during crises, and build trust with constituents across platforms...
Will Meta’s massive AI bet pay off?
The company has invested hundreds of billions of dollars into developing artificial intelligence models, but the market’s response hasn't matched...
AI SEO tools small businesses actually use
AI SEO tools for small businesses are essential to keep up with marketing trends and stay competitive. Yet most small businesses are trying to...
Do backlinks matter for AEO (answer engine optimization)?
Roughly 58% of consumers now use AI answer engines in their product research each week — and that number is rising fast. As AI-powered answer...