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Why employee advocacy matters in 2026 + what actually works
Employee advocacy is when your team shares company content or messages on their personal social media. And it’s more powerful than ever: As audiences continue to lose trust in brands, letting employees tell the story brings authenticity (and reach) no ad can buy. Read...
How Sprout Social approaches social intelligence
The real value of social media data isn’t found in a retrospective report or a passive marketing dashboard. True social intelligence is defined by the action an organization takes based on those social insights. It means closing the gap between discovering a real-time...
These marketing KPIs will help you predict and scale revenue growth by 10x
As a marketer, you‘ve likely encountered the dreaded "prediction problem" while tracking data to predict revenue growth. The prediction problem is...
AI-Generated Content 101 for Marketers and Creators
In this guide, I’ll show you everything you need to know about using AI to create content, while still feeling confident about it. AI-generated...
How To Diversify Your Traffic Outside of Google SERPS
Is your traffic strategy too reliant on Google SERPs? Learn how digital PR and brand-led content can diversify your traffic and build lasting...
YouTube Adds New Comment Filters, Highlights for Live-Streams
The new comment filters will make it easier to stay on top of interactions.
LinkedIn Launches Career Hub to Help Maximize Career Opportunities
LinkedIn's looking to help professionals build towards the next stage of their career.
LinkedIn Will Now Integrate More Data from Microsoft for Ad Performance Tracking
More data for your LinkedIn ad targeting.
LinkedIn Launches Company Intelligence API
New insights for your LinkedIn campaigns.
TikTok Provides Tips for Luxury Brand Marketers
Some handy pointers on how to maximize your branding efforts in the app.
Meta Allows US Allies to Access Llama AI Models for Military Training
So now, the company that powers Facebook will also power the military.