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AEO audit tools — the best options on the market
AEO audit tools have become essential for any team that needs to know whether answer engines are citing their brand, and whether those citations are accurate. While traditional SEO audits track rankings and crawl health, AEO audit tools measure answer engine...
How to write a CRM RFP (with free template)
CRM buying decisions go sideways in a predictable way. Sales wants pipeline automation, IT wants an on-premise option, marketing wants native email, and finance wants to know why there’s a $200K line item with no defined ROI. By the time procurement gets involved,...
Google Adds AI-Powered Image and Video Tools to Demand Gen Campaigns
New AI tools to help you expand your Demand Gen promotions.
X Will Soon Indicate if a Profile is Using a VPN
This could help to highlight foreign-based agitators in the app.
Facebook Launches Content Protection for Creators
The tool will enable creators to block unauthorized re-posts of their content.
TikTok’s Making a Major Push on TikTok Shop These Holidays
TikTok's keen to replicate the success it's seen with in-app shopping in China.
Snapchat Highlights the Importance of Multicultural Representation in Ads
Snapchat says that brands need to consider broader representation in their promotions.
How to audit your brand perception using social data
Don’t assume you know how your audience sees you. Use social intelligence, like sentiment analysis, to move beyond assumptions and understand how...
Empathy marketing is what sets the best social teams apart
Many marketers too often mistake their job as stewards and amplifiers of their brand. While that isn’t necessarily wrong, it’s not their most...
China and Korea Look to Curb Creator Influence on Sensitive Topcs
As influencers gain more political power, should there be more rules around what they can discuss?
TikTok Launches Holiday Hub to Assist With Christmas Campaigns
Ad tips, influencer partnerships, and more, all covered in TikTok's holiday guide.