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Branded vs. unbranded queries in AI search — and how to track them

Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic shoes. Only one specifically wants to know about Nikes. That’s the idea behind branded vs. unbranded...

Meta adds mini app creation option to Muse

New functionality allows Meta’s artificial intelligence agent to store task trackers and convert commands into custom interfaces.

TikTok shares gaming and app promotional guides for end-of-year period

The company says the period between Christmas and New Year offers brands an opportunity to help consumers buy something for themselves.

Best AI content creation tools for 2026: tested picks

Key takeawaysAI content creation tools help teams produce more across text, image, video, and audio without adding headcount or budget in proportion.The strongest 2026 tools go beyond basic generation. They offer brand voice controls, workflow integrations, and...

10 types of social media interactions to master in 2026

Key takeawaysThe 10 types of social media interactions are comments, shares, saves, direct messages, tags and mentions, likes and reactions, follows and unfollows, reviews and ratings, social search actions, and interactive content like polls and quizzes.Not all...

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