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Branded vs. unbranded queries in AI search — and how to track them

Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic shoes. Only one specifically wants to know about Nikes. That’s the idea behind branded vs. unbranded...

Meta adds mini app creation option to Muse

New functionality allows Meta’s artificial intelligence agent to store task trackers and convert commands into custom interfaces.

TikTok shares gaming and app promotional guides for end-of-year period

The company says the period between Christmas and New Year offers brands an opportunity to help consumers buy something for themselves.

Tech stack consolidation: The business case for unified systems & how to build them

Tech stack consolidation is the process of reducing the software tools your organization runs and standardizing work on a smaller, more integrated set of systems. The business case goes beyond cutting costs. When your data lives in one place, customer-facing teams...

Should We Stop Writing With AI?

Should you stop writing with AI as detection, spam, and sameness grow? Learn how expert-led AI content builds trust, audience ownership, and lasting value for years.

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