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Pardot alternatives: What B2B marketers are choosing now

Seventy percent of marketers believe the marketing industry has changed more in the past three years than in the past 50. That means that marketing automation platforms need to change, too. Pardot is a longtime fixture of the B2B landscape, but the lack of development...

Claude Now Watermarks Everything It Writes. Here’s What It Means for Marketers

For most marketers, I don’t think so. Google has said for years that it doesn’t care how content is produced, only whether it exists to manipulate rankings. And our own research shows that AI-generated content already performs in search: 5.3%…Read more ›

Meta gives 15,000 pairs of AI glasses to vision impaired users

The initiative is run through not-for-profit charitable organization Vision Ireland and may help assuage some negative sentiment about the devices.

Snapchat statistics, revenue and usage data for 2026

As a platform for deeply personal engagement, Snapchat is surging and commanding the attention of younger audiences. In fact, the latest social media stats show a high adoption rate among 13- to 24-year-olds. If these audiences are your target, you can’t afford to...

How to master your brand’s TikTok link in bio

Although TikTok got its start as an entertainment platform, it’s evolved into a social media marketing powerhouse—especially for businesses seeking top-of-the-funnel impact. TikTok has become a search engine, particularly with younger generations. Per Sprout’s 2026...

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