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Meta removes option to exclude ad placements
The company will use an automated system to target display options, and brands will no longer be able to decide which apps receive promotions.
Google adds simplified A/B testing for search ads
The new creation flow will make it easier for brands to experiment with promotional campaigns and determine how changes affect performance.
Loop marketing examples from companies we love
Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction...
YouTube Tests New Feed Control Options
More social platforms are trying out AI chatbot-based algorithm control tools.
Threads Adds Group Chat Invites to Encourage DM Discussion
Now, you can more easily build your DM group in the app.
TikTok Launches ‘Foundry’ Program to Promote its Ads
The program offers incentives to venture capital and private equity firms looking to build their portfolio brands.
Facebook Will Now Let You Use a Nickname When Posting in Groups
The update could help people feel more comfortable contributing in groups.
X Clarifies Details About its New Location Sharing Feature
X says that some of the location info is not correct as yet.
Snapchat Highlights How Brands Can Connect with Shoppers in Q5
Snap's latest report shows how brands can tap into shopping behaviors in the app.
Video marketing for ecommerce: A guide for Australian brands
Social media has changed how Australians shop—and video is leading the charge. From quick TikToks to short Facebook demos, ecommerce brands using...
How to boost Instagram impressions and reach in 2026
Instagram impressions are no more. However, the idea behind them lives on and should still factor into your Instagram marketing strategy. In 2025,...