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Why social-first AI wins where general AI fails in 2026
Key takeawaysSocial-first AI is AI designed specifically for social media, using real-time social data rather than static web content to power insights, content, and trend detection.Most general-purpose AI tools are adding work, not saving it, with 43% of social media...
What is RAG in AI? A plain-English guide for marketers
More of your audience now gets answers from AI instead of a list of links. So when someone asks an assistant about your category, the response draws on sources you may never even see, and your brand either shows up in it — or doesn’t. That shift changes what AI in...
Personal branding: What it is and how to build yours
You’ve heard it from mentors, recruiters and that coworker who posts on LinkedIn every morning: You need a personal brand. Truth is, you already...
Snapchat publishes 2026 holiday marketing guide
The overview offers statistics and tips on how marketers can connect with gift givers during the upcoming shopping season.
Meta acquires multiple VR patents from Sony
The two companies transferred 43 U.S. patents related to specific XR applications and displays, according to reporting from Road to VR and ZDNet...
Meta launches advanced Muse Wonder AI models
The new series of artificial intelligence models are able to undertake more complex tasks, though risks remain in regards to privacy, data safety...
Meta offers updated ad placement control guidance
The revised overview provides options for enabling some level of ongoing control as the company continues to automate its ad display systems.
Threads allows parents to see who their teens have blocked
The Meta-owned app has been steadily rolling out supervision tools designed to help protect younger users from harmful activity.
Threads recognizes top posts with in-app Gems program
Gems automatically selects original posts and replies that bring value and spark discussion, per the company.
X re-builds its third-party usage showcase
The platform’s relaunched exhibit website lists official partners, agentic use cases and more in an effort to inspire developers to integrate X data...
Social media platforms have not ruled out execution livestream
U.S. Secretary of Defense Pete Hegseth proposed that a December military execution be livestreamed, and many platforms have not yet weighed in, per...