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Influencer management strategies: How to manage influencers at scale
The right influencer partnerships can skyrocket brand visibility and build deep audience trust. But building these partnerships effectively requires intentional, programmatic influencer management, thinking beyond the next campaign to create a scalable network of...
11 Ways to Automate SEO with Agent A
All of this needs someone in the room, reliably, on a schedule, doing the same diligent checks every time. But it doesn’t need you particularly. It just needs to ping you when something’s worth your attention. This is the part…Read more ›
Google Announces AI Training Programs for SMBs
The new courses aim to ensure the SMBs are up to date with the latest AI tools.
Google Expands Virtual Try On to Footwear
More ways to see what items will look like on you before you buy online.
TikTok Outlines Its Evolving Efforts To Detect Underage Users
TikTok is implementing a range of new measures, including AI-powered age checking.
How to Use LinkedIn: A guide for marketers, brands and teams
LinkedIn isn’t just a digital resume anymore. It’s a growth engine for your brand or career to connect, share ideas and grow your reputation....
It’s all about you
It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a part of. Oh, and that was headlined this year...
AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth
Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most...
How to create AI prompts that eliminate bias and increase conversions
AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74% of marketing professionals use...
The 10 Best Marketing Podcasts (Recommended by Actual Marketers)
I Asked 20+ Marketers for the Best Marketing Newsletters. Here’s 10 They Recommended
So I did something different: I asked the speakers and panelists at Ahrefs Evolve, our conference in San Diego from October 13-15, which newsletters...