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Announcing the Final Batch of Speakers for MozCon NYC 2026
Is AI search making your SEO strategy harder to scale? Meet MozCon NYC 2026’s final speakers and learn AI, content, local SEO, and agent-ready frameworks you can use now.
What is predictive media intelligence?
A customer posts a clip mentioning your brand. At first, it looks like any other post. There are a few hundred views, a handful of comments and no clear reason to escalate. Then it keeps climbing. By evening, it has reached people who have never heard of you. That’s...
Post Performance Report: Brands from regulated industries making social media less spooky
We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns...
Why brands should stop overlooking their most powerful influencers: customers
Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood out to me...
Loop Marketing strategy: A framework for stellar AI-era growth
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead of turning to Google for the answers to all...
I Asked 20+ Marketers for Their Best Marketing Books. Here’s the 15 Books They Recommend
To find out, I asked the speakers and panelists at Ahrefs Evolve, our conference in San Diego from October 13-15, which books they actually read and...
Why user-generated content (UGC) matters + how to do it right
User-generated content (UGC) refers to content created by your customers about your brand or its products. It’s so simple that you’ve probably...
Edits Gets New Fonts, Halloween Sound Effects, and More
Edits is also getting a new media kit-style option for creators.
LinkedIn Limits Competitor Analysis for Non-Paying Company Pages
LinkedIn is looking to beef up its company page subscription offering.
Instagram Tests Reels Algorithm Control Options
Instagram's got a new Reels algorithm control tool — but will people actually use it?
Meta Updates Marketing API To Put More Focus on AI Targeting Tools
Meta's AI targeting tool will now be able to test out more placement options.