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Google adds AI bot to Ad Manager
The in-stream assistant provides personalized answers to campaign-related questions and is powered by Gemini’s artificial intelligence model.
How to rank in AI search results: Expert best practices
Knowing how to rank in search engines and how to rank in AI search results are two different games now. As of early 2026, BrightEdge found AI Overviews appear in roughly 48% of tracked Google searches, and prevalence climbs as high as 100% for healthcare and treatment...
Best times to post on Facebook in 2025 [Updated October 2025]
Facebook remains a marketing powerhouse. With billions of active users, it’s a prime platform for businesses to connect with their target audience,...
SEO and social media: How to amplify your visibility
SEO and social media are critical digital marketing channels for product discovery, brand research and helping people make purchase decisions....
How to create a Black Friday social media marketing strategy for the UK
Black Friday to Cyber Monday (BFCM) has become one of the most significant holiday sale periods on the US calendar, and their combined popularity is...
36 Predictions for Social Media Marketing in 2026
These tips and trend pointers could help you prepare your marketing plan for 2026.
Creators Are Drawing Big Crowds With IRL Events [Infographic]
As creators become celebrities in their own right, real-life appearances are drawing significant interest.
Report Suggests That Posting More Often Increases TikTok Performance
Data analysis by Buffer suggests that TikTok’s algorithm rewards consistent posting activity.
71% of People Support Social Media Bans for Children [Infographic]
Concerns about the dangers of online exposure have led to broader calls for stricter access bans.
YouTube Shares Tips for Maximizing Podcast Engagement
Some handy tips for your YouTube channel building approach.
Machine learning in email marketing: What drives revenue growth (and what doesn’t)
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving...