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Pardot alternatives: What B2B marketers are choosing now

Seventy percent of marketers believe the marketing industry has changed more in the past three years than in the past 50. That means that marketing automation platforms need to change, too. Pardot is a longtime fixture of the B2B landscape, but the lack of development...

Claude Now Watermarks Everything It Writes. Here’s What It Means for Marketers

For most marketers, I don’t think so. Google has said for years that it doesn’t care how content is produced, only whether it exists to manipulate rankings. And our own research shows that AI-generated content already performs in search: 5.3%…Read more ›

Meta gives 15,000 pairs of AI glasses to vision impaired users

The initiative is run through not-for-profit charitable organization Vision Ireland and may help assuage some negative sentiment about the devices.

The 50 Most-Cited Websites in Gemini (June 2026)

Google has folded Gemini into Search, Android, Chrome, and Workspace, and the audience has grown fast: on Alphabet’s Q4 2025 earnings call, Sundar Pichai said the Gemini app had passed 750 million monthly active users, up from 650 million a…Read more ›

The 50 Most-Cited Websites in Google AI Overviews (June 2026)

AI Overviews are the AI-generated summaries that now sit above traditional Google results — and their scale is staggering. Google says they reach over 2 billion monthly users across more than 200 countries, roughly a quarter of everyone on Earth.…Read more ›

Marketing career path report: What 100+ marketers told us about growth and job security

When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a lie — even though it’s all...

The psychological reason brands use the power of association to sell

In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed in front of them, but when they heard...

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