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Obstacles in marketing automation and how to fix them [2026]

Most obstacles in marketing automation aren’t actually automation problems. 86.4% of marketing teams now use AI somewhere in their workflows. Yet, measuring ROI still tops the challenge list at 33%, according to HubSpot’s 2026 State of Marketing Report. Ultimately,...

Meta makes Muse agents speak

The artificial intelligence-powered tool will be able to recognize conversation queries and respond in a voice selected by the user.

Meta, TikTok and Google push back on California law

The online giants are arguing that a new law set to take effect next year violates First Amendment rights and oversteps regulatory boundaries, per Reuters.

Q3 2026 Breaking Ground Recap: What’s new this quarter

Every quarter, Sprout hosts Breaking Ground, a virtual innovation event on what’s new in our product and industry from real social media experts. For Q3, we dove deep into Trellis, our agentic AI, including practical workflows teams are already using to cut down on...

What social media tasks to automate vs. outsource

Pull reports. Route approvals. Check mentions. Schedule posts. Repeat. Social teams have no shortage of work to do. But most of their capacity is still tied up in execution. According to our 2026 Social Intelligence Report, 80% of individual contributors say they...

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