Ampli.fy
Zero-click searches and the future of your marketing funnel
Search results used to be a doorway. You ranked, someone clicked, and they landed on your site. But today, that model is eroding faster than most marketing teams are equipped to move. Bain & Company research found that about 80% of consumers now rely on...
Brand Bias in Prompts: An Experiment
We tested 300 prompts to measure how common brand mentions are in LLM responses. See the data on how brand, soft-brand, and non-brand queries impact visibility, including a surprising look at the volume of brand mentions generated by Gemini.
20 Instagram trends you need to know this year
Blink, and you might miss an Instagram trend: keeping up with what’s hot on this 2 billion monthly user app could be a full-time job. Or, you could...
How to use Facebook for business: A beginner’s guide
With billions of monthly users, Facebook has a massive following, bringing with it substantial ad reach and strong discovery potential. It can...
Getting Started With Google Ads [Infographic]
Some pointers to help you maximize your Google Ads efforts.
TikTok Implements Five Hashtag Limit for Some Users
The move seemingly aims to improve the presentation of clips in-stream.
Meta is Consolidating More of its Detailed Ad Targeting Options
Meta's looking to push advertisers towards trusting its AI targeting tools.
Snapchat Launches ‘Buddy Passes’ to Boost Snapchat Membership
Buddy passes will enable Snapchat+ members to share a free week of access with friends.
LinkedIn Adds More Post-Level Analytics Updates
Some new post-level insights to help guide your LinkedIn strategy.
The easy formula to calculate true CAC across all your marketing channels
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30...
How To Speak the Language of Your Top SEO Stakeholders — Whiteboard Friday
Are your SEO proposals getting lost in translation? In this week’s episode of Whiteboard Friday, Helen discusses why traditional SEO language often...