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Facebook ad targeting: The complete guide for 2026
Key takeawaysFacebook ad targeting offers four main audience types (Core, Custom, Lookalike, and Advantage+), each suited to different campaign goals and data sources.Advantage+ audience targeting uses Meta’s AI to find high-converting audiences automatically, often...
Best Marketo alternatives worth evaluating in 2026
Adobe Marketo Engage has long been the go-to for enterprise demand generation teams. But over the past few years, a growing number of marketing operations leaders have started asking a harder question: Is Marketo actually the best tool for us, or are there Marketo...
Instagram Chief Outlines the Challenges of AI Content
IG chief Adam Mosseri says that AI tool are getting so good that creators need to take a new angle.
AI search strategy: A guide for modern marketing teams
Search no longer rewards keywords alone — it rewards clarity. Large language models now read, reason, and restate information, deciding which brands...
What are the latest Hootsuite product features? [Nov 2025]
Looking for the latest Hootsuite product features? November’s updates focus on tighter inbox management, more confident publishing, richer...
Entity-based SEO: An explainer for SEOs and content marketers
Entity-based SEO is a content optimization strategy built around concepts, relationships, and context rather than isolated keyword phrases. Search...
AI Marketing Examples: 13 Times AI Actually Delivered
The examples in this article prove the opposite: AI’s value is removing grunt work and constraints, not replacing the humans who understand your...
How travel influencers are transforming the UK tourism industry
The creator economy has turned the tourism industry on its head. Today, UK travel marketing runs on influencer partnerships. Travel influencers are...
What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant
When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans. We had a global team of more...
How Australian brands can use chatbots to improve customer care
Australian customer care teams are under more pressure than ever, managing rising ticket volumes, stretched resources and increasingly multilingual...
Automated email segmentation: Setting up for better targeting
Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting...