Ampli.fy
Snap promotes group Topic Chats
The app highlighted the popularity of its public discussions during March Madness, though Threads and X still have more active users during live events.
YouTube expands Media Kit insights and adds AI tools
New demographic data points could be valuable for brand partners, while Google’s latest Nano Banana model will help with image generation.
TikTok Announces New Content Partnership With the ATP
The partnership will bring exclusive tennis content to the app.
Meta Rolls Out AI-Powered Audio Translations for Video
A new way to communicate with a different audience.
TikTok Adds ‘Campus Verification’ to Help College Students Connect
A new way for students to find friends on campus.
How to leverage nanoinfluencers to increase engagement and ROI
There’s more than one way to be an influencer. And it doesn’t always start with a massive following. Influencer marketing is evolving and more...
From search to social: Inside the billions shifting to social-first marketing
When Unilever’s CEO announced plans to reallocate half of the company’s media budget to social, it signaled a massive shift. Forward-looking...
Here’s why your next newsletter isn’t going to spam
At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar acronyms: DKIM, DMARC, SPF. (Apparently...
Should you use AI logo generators for your business? Here’s my honest recommendation
Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators. A wrong logo decision cost Tropicana over...
Generative Engine Optimization: Growth Strategies and Metrics For the AI Era
As AI tools become more common, they’re changing how people search, delivering direct, personalized answers, often without sending users to other...
Search Everywhere Optimization: 5 Places to Optimize Beyond Google
And here’s the thing: they’re not just looking on Google anymore. People are turning to TikTok for product suggestions, digging through Reddit for...