Ampli.fy
Meta, TikTok and Google push back on California law
The online giants are arguing that a new law set to take effect next year violates First Amendment rights and oversteps regulatory boundaries, per Reuters.
TikTok launches standalone shopping app
The new platform is focused on product discovery and purchasing but is currently only available to a handful of countries in Asia.
Tracking AI Overviews: What the data actually shows
AI Overviews have shifted how audiences discover brands. Gone are the days when users would click through multiple search results until they found...
Claude skills vs. plugins vs. MCP connectors: A simple guide
If you’ve opened Claude’s Customize settings and weren’t sure whether a task called for a Skill, a connector, or a Plugin, you’re not alone. The...
Snap reports on Snap Map data for brands
The company said that the discovery tool can help drive engagement but noted that most users still turn to Google Maps for location information.
TikTok Shop offers U.K. merchants more engagement tools
The platform has added group deals, new auction functions and an easy way to create shoppable carousels.
WhatsApp provides chat guest links for non-users
The new feature lets hosts send out chat invitations to anyone on or off the app, although guests will have limited usage options on calls.
TikTok inks partnership with Made By Us studios
The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.
YouTube labels AI-generated music
The company has implemented transparency measures on its music platform and in its main app to identify generative artificial intelligence creations.
Google shares 2026 Halloween trends
This year’s annual Frightgeist overview offers movie-inspired costumes from films including “Obsession,” as well as regional U.S. trend advice.
Building trust through social media: 5 ways to earn it
Authenticity is the most important brand characteristic on social media, according to Sprout’s Q3 2026 Pulse Survey. But as audiences grow more...