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LinkedIn lets users set core brand rules

Colors, fonts and even brand voice can all be created using the platform’s brand kit, which will then use these selections for artificial intelligence-generated content.

Snapchat launches ‘House of the Dragon’ AR ad in New York City

The interactive large-format experience in Times Square allows people to project themselves onto billboards while inserting themselves into fictional scenes.

YouTube updates mobile UI and channel membership pricing

Like, dislike, share and ask icons got a new format and channel managers will be able to factor in foreign exchange rates when setting membership prices.

How to pay influencers: Complete guide for 2026

From influencer discovery to campaign ideation, influencer marketing teams are already fluent in planning and executing campaigns. What they sometimes struggle with is the grueling admin work of managing influencer payments. Between tracking down payment details and...

What marketers get wrong about Gen Alpha

The oldest members of Gen Alpha turn 16 this year. Let that sink in. As Alphas come of age, they are being subjected to the same media frenzy that surrounded Gen Z and millennials before them. From headlines claiming Gen Alpha “wants to be your boss” to listicles...

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