Ampli.fy
The AI Perception-Reality Gap
There’s a widening gap between what the market says about AI and what we actually hear from customers. The media, the VCs, the AI labs, and influencers have all talked about AI replacing humans, ripping out trusted software, and token-maxxing as ends worth pursuing....
6 top answer engine optimization benefits for growth and enterprise marketers
The AEO benefits that matter most to marketing leaders have shifted from theoretical to measurable. As more buyers discover brands through AI tools like ChatGPT, Google AI Overviews, and Perplexity, the teams investing in AEO now are seeing real returns in conversions...
LinkedIn Limits Competitor Analysis for Non-Paying Company Pages
LinkedIn is looking to beef up its company page subscription offering.
Instagram Tests Reels Algorithm Control Options
Instagram's got a new Reels algorithm control tool — but will people actually use it?
Meta Updates Marketing API To Put More Focus on AI Targeting Tools
Meta's AI targeting tool will now be able to test out more placement options.
Google Announces AI Training Programs for SMBs
The new courses aim to ensure the SMBs are up to date with the latest AI tools.
Google Expands Virtual Try On to Footwear
More ways to see what items will look like on you before you buy online.
TikTok Outlines Its Evolving Efforts To Detect Underage Users
TikTok is implementing a range of new measures, including AI-powered age checking.
How to Use LinkedIn: A guide for marketers, brands and teams
LinkedIn isn’t just a digital resume anymore. It’s a growth engine for your brand or career to connect, share ideas and grow your reputation....
It’s all about you
It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a part of. Oh, and that was headlined this year...
AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth
Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most...