Ampli.fy
Zero-click searches and the future of your marketing funnel
Search results used to be a doorway. You ranked, someone clicked, and they landed on your site. But today, that model is eroding faster than most marketing teams are equipped to move. Bain & Company research found that about 80% of consumers now rely on...
Brand Bias in Prompts: An Experiment
We tested 300 prompts to measure how common brand mentions are in LLM responses. See the data on how brand, soft-brand, and non-brand queries impact visibility, including a surprising look at the volume of brand mentions generated by Gemini.
Instagram Adds Reels Linking for Multi-Part Content
Now you can create longer narratives via Reels clips.
5 Trends Shaping Social Media Marketing So Far in 2025
The biggest developments that shaped social media marketing in the first half of the year and could be a consideration for the upcoming holiday push.
Social media listening examples to help you unearth better insights
Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how...
Why blog? The benefits of blogging for business and marketing
With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging...
Is ChatGPT Really Powered by Google? 118,931 Fan-Out Queries Analyzed
However, over the past months, some SEOs discovered that ChatGPT may have secretly pivoted to using Google instead. These were all one-off...
How to Drive Better Response with Reddit Ads [Infographic]
Some pointers for your Reddit ads approach.
Chinese Officials Say They Won’t Sell TikTok’s Algorithm to US
Could TikTok actually get banned this time?
What is brand monitoring and why is it important? [+ tools]
They say all publicity is good publicity. But the reality is that while some brand mentions present valuable opportunities for engagement, others...
YouTube’s Using Machine Learning to Improve the Look of Your Shorts Clips
YouTube's looking to make Shorts look better in-stream.