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AI search performance KPIs every marketer should track

As long as I’ve been in marketing, people have warned against focusing on “vanity metrics,” or those flashy, high numbers that don’t translate to real results or profit. Fast forward a decade, I never expected traffic and search rank to be part of that conversation....

Meta’s lack of consumer trust could derail its AI plans

Owner Mark Zuckerberg’s latest manifesto outlined his vision of an artificial intelligence-enabled future, but the company first needs to restore its reputation.

Reddit shares insights for travel marketers

The platform said users begin to make holiday plans early and many look for discussions in the app before booking.

AI search behavior: What it means for your marketing strategy in 2026

AI search behavior may be causing a dip in your traffic, but it’s also sending higher-quality leads your way. For marketers, that second part is a massive win. AI search was the number one predictor of purchase intent for CRM software buyers, according to HubSpot’s...

The 50 Most-Cited Websites in Grok (June 2026)

According to SpaceX’s May 2026 S-1 filing, 117 million people use Grok’s features every month, out of X’s 550 million monthly active users. That makes it one of the most-used AI assistants on the planet, and a growing influence on…Read more ›

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