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Stop Measuring AI Search Like SEO: Here’s What To Track Instead
Measuring AI search like SEO? Learn what to track instead: visibility, recommendations, bot access, citations, and off-site signals that drive real value
Google adds AI guidance to Demand Gen campaigns
Advertisers can now use a wider range of formats and get artificial intelligence assistance for their promotions.
3 Stats Defining Social Media in 2026
The data points marketers need to know about how social media usage is changing in the new year.
How to Get Your Products Recommended by AI Chatbots [Infographic]
Online discovery is changing, and you need to update your approach.
Reddit Puts More Focus on Automated Targeting in Ads Manager
Reddit says that its automated targeting tools are driving better response across all objectives.
X Launches ‘Bangers’ Account to Highlight Top Posts
Will this help to drive exposure for the best-performing X posts?
TikTok Outlines Latest Measures to Protect In-App Shoppers
TikTok's Shop Safety Report outlines all of its evolving enforcement efforts.
Meta Commits to Spending $600 Billion on US Projects by 2028
Meta's hoping to reduce regulatory pressure by highlighting its U.S. spending commitments.
Loop marketing for B2B: Building your first B2B loop marketing strategy
Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting a self-reinforcing system that transforms...
Ahrefs Evolve 2025 Recap: What You Missed (and Why It Matters)
This year? We barely talked about algorithms. Instead, more than 500 marketers gathered and listened raptly as every conversation circled back to...
LinkedIn Vows to Take More Action Against Engagement Pods
Engagement pods have been raised as a significant concern among LinkedIn users.